Direct Marketing Manager

Category
Industry
Healthcare / Health Services
Job Start Date
19/12/2016
Job End Date
16/01/2017
Application Closing Date
16/01/2017
Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time Permanent

Job Description
Direct Marketing Manager
Co. Cork 
€Excellent DOE 

If you are a proactive marketing professional with experience of segmentation, data analytics and report generation, this is a fantastic opportunity to make your mark with a pioneering business. 

Established over 25 years ago, our client is the leading private provider of hearing care solutions for adults in Ireland. They have more than 60 clinics throughout the country and provide a comprehensive home testing service. An opportunity has now arisen for a Direct Marketing Manager to join their Marketing Department, starting immediately. 

Within an exciting and vibrant environment, you will have the chance to consolidate your skill-set and make a positive impact on our client’s ongoing success. 

Reporting to the Director of Marketing, as the Direct Marketing Manager, you’ll be responsible for developing and building our client’s annual mailing strategy. 

Specifically, you’ll help to oversee segmentation, timing testing, product rotation, database maintenance, KPI achievement, budgeting, data entry and profitability. 

You’ll analyse test and campaign results across the company portfolio and recommend changes to enhance future mailing campaigns. 

Additionally, you will manage the relationship between our client and their external call centre to ensure that Agents reach targets and work to the company’s high standards. 

Your other duties will involve: 

- Managing and assigning tasks and data to the in-house Telemarketing Assistants 
- Ensuring that the correct data is issued to the Call Centre Agents 
- Monitoring the development, implementation and performance of models for lists 
- Purchasing and mailing data lists 

To be considered, you must have: 

- Solid experience of segmentation, data analytics and report generation 
- Previous experience gained within a marketing department 

Flexible and collaborative, as the Direct Marketing Manager, you must have excellent negotiation and communication skills. You must also have an analytical mindset, strong decision-making abilities and superb attention to detail. 

Please note, due to the urgent nature of this role, preference will be given to candidates who are available for an immediate start. 

To apply for the role of Direct Marketing Manager, please apply via the button shown. 

This vacancy is being advertised by Webrecruit Ireland Ltd. The services advertised by Webrecruit Ireland Ltd are those of an Employment Agency. 

Additional Keywords: Direct Marketing Manager, Direct Mail Marketing Manager, Direct Mail Delivery Manager, Marketing Campaign Manager, Direct Mail Campaign Manager, Senior Campaign Executive, Senior Direct Mail Campaign Co-ordinator, Marketing Analyst, Marketing. 
Job Requirements
To be considered, you must have: 

- Solid experience of segmentation, data analytics and report generation 
- Previous experience gained within a marketing department 
Employer Contact Information
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