Winsome Cash Limited(Trade Name: The Nail Lounge) is seeking a Brand Management & Digital Marketing Executive (Irish & Mandarin-speaking Markets) to manage our brand, design, & digital marketing activities across Irish and Mandarin-speaking customer markets. Key Responsibilities:
Brand Management Tasks
• Manage the company’s brand visualisation and design, creating and adapting visual assets such as logos, branded layouts, and promotional imagery in line with the brand’s overall style.
• Be responsible for the development and ongoing refinement of company’s brand positioning, ensuring alignment with the company’s services, customer experience, and target markets.
• Manage brand and design adaptations for Asian markets, including Mandarin Chinese localisation of brand and marketing content for Asian-facing digital platforms.
• Design and prepare offline brand materials for The Nail Lounge, including in-salon visuals, printed promotional materials, signage, and event-related displays, in line with brand guidelines.
Digital Marketing tasks – Irish Market
• Create and curate engaging digital content, including posts, short-form videos, and branded graphics, to promote The Nail Lounge’s services, seasonal offers, and brand campaigns in the Irish market.
• Design, coordinate the planning, development, and scheduling of digital content across platforms such as Instagram, Facebook, and TikTok for online campaigns and in-salon events..
• Coordinate digital marketing initiatives, limited paid promotional activities, and local influencer collaborations across social media platforms.
• Coordinate and maintain email marketing campaigns
• Participate in the design and visual updates of the company website, maintaining and optimising content to reflect current promotions, brand messaging, and visual standards.
Digital Marketing Tasks - Mandarin-speaking Markets
• Plan and manage Mandarin-speaking digital marketing activities, delivering market-specific strategies across WeChat, Xiaohongshu and Douyin in line with brand and business objectives.
• Create, translate, and oversee Mandarin Chinese digital content, ensuring localisation, cultural relevance, and brand consistency across key platforms.
• Establish and manage a dedicated online booking workflow for Mandarin-speaking customers across Mainland China, Hong Kong, Malaysia, etc.
• Manage online brand engagement for Mandarin-speaking audiences, coordinating content responses in line with brand guidelines and digital marketing goals.
More details
- Job category: online marketer
- Company: WINSOME CASH LIMITED
- Job Location: 3 Kirwin House Flood Street Galway Co. Galway H91N92N
- Position : 1
- Start date: 30/04/2026
- Contract type: Permanent Full-time
- Total Number of Position For This Job: 1
- Career level: Entry Level
- Salary: 36605.00 Euro Annually
- Hours per week: 39
- Remote/Blended Working: No
- Sector: