M Byrne Property Management Limited operates two well-established spa and is seeking a Business Development & Digital Marketing Specialist (Irish & Mandarin-speaking Markets – Spa Industry) to support its continued business growth & expand online presence.Tasks are-
Business Development Tasks
• Identify and develop new business opportunities(B2B&B2C）by expanding engagement with both individual clients and corporate partners within the spa and wellness sector
• Develop and expand partnerships with local and overseas travel agencies and tour operators to promote spa and wellness services to travel groups from Mandarin-speaking regions, including Greater China and other Mandarin-speaking markets such as Malaysia
• Identify and establish new commercial channels, including group bookings, corporate packages, and strategic partnerships.
• Maintain and further develop partnerships with existing sales platforms, including third-party promotional and booking platforms (e.g. Groupon)
• Proactively identify, develop, and establish partnerships with sales platforms and channels relevant to Mandarin-speaking markets in Ireland.
• Plan, organise, and execute offline promotional activities, events, and partnership initiatives with travel agencies, tour operators, and corporate clients.
Digital Marketing - Irish Market
• Plan and execute digital marketing strategies for the Irish market, including paid advertising(Google Ads and social media advertising), SEO, and multi-channel campaigns.
• Analyse campaign performance and user data to optimise strategies and improve conversion rates
• Develop, manage, and optimise digital content and social media platforms, including short-form video and visual assets, to increase brand visibility, audience engagement, and booking conversions.
• Design and adapt marketing materials, including online promotional pages, company profiles, and digital brochures.
• Execute targeted campaigns, including seasonal offers and wellness packages
Digital Marketing - MandarinSpeaking Market
• Manage the translation, localisation, and optimisation of Mandarin Chinese marketing content across relevant digital platforms to support customer acquisition and engagement
• Plan and manage digital marketing strategies for Mandarin-speaking markets, including platform-specific campaigns across WeChat, Xiaohongshu (RED), to promote spa services.
• Develop and localise Mandarin digital & offline content, ensuring cultural relevance, and brand consistency
• Establish and manage digital booking and appointment channels for Mandarin-speaking customers.
More details:
- Company: M Byrne Property Management Ltd
- Job Location: 79 Merrion Square South Dublin 2 D02 EW98
- Start date: 18/06/2026
- Contract type: Permanent Full-time
- Total Number of Position For This Job: 1
- Career level: Experienced [Non-Managerial]
- Salary: 36605.00 Euro Annually
- Hours per week: 39