McHale Muldoon Solicitors is looking for a highly skilled and experienced Legal Marketing Specialist (English & Chinese) to develop and implement targeted legal marketing strategies for both English-speaking and Chinese-speaking client sectors. This role will play a key part in promoting the firm’s legal services, enhancing its brand reputation, and driving business development in Ireland and the wider Asian market.
Key Responsibilities
English-Speaking Client Sector
• Develop, manage, and deliver marketing campaigns for McHale Muldoon Solicitors’ core legal services, targeting Irish and other English-speaking markets.
• Produce high-quality English-language content — including legal articles, case studies, client guides, press releases, and website updates — that reinforces the McHale Muldoon Solicitors brand.
• Manage and grow the firm’s English-language social media presence (LinkedIn, Twitter/X, Facebook, Instagram), ensuring all posts reflect the brand’s tone, professionalism, and values.
• Implement SEO strategies and run paid campaigns via LinkedIn Ads, Google Ads, and other digital channels to enhance brand visibility.
• Coordinate and promote branded legal events, webinars, and seminars for English-speaking corporate and private clients.
• Ensure all English-language marketing activities comply with Irish legal advertising regulations, GDPR, and McHale Muldoon Solicitors’ brand guidelines.
Chinese-Speaking Client Sector
• Lead the development of Mandarin Chinese marketing content for Chinese social media platforms (WeChat, Weibo, Douyin) to promote McHale Muldoon Solicitors’ services in the Asian market, especially among Chinese-speaking audiences.
• Translate and adapt legal content to ensure accuracy, cultural relevance, and brand consistency.
• Manage client and partner engagement through Chinese digital channels and targeted outreach campaigns.
• Support marketing events, webinars, and initiatives that build the firm’s profile within Chinese-speaking communities in Ireland and overseas.
Other tasks: Provide support to solicitors with various necessary paper tasks during peak busy periods.
- Job category: online marketer
- Company: McHale Muldoon Solicitors
- Job Location: Denshaw House 121 Lower Baggot Street Dublin 2 D02 FD45 53.3370895385742 -6.25043106079102 Position : 1
- Start date: 06/11/2025
- Contract type: Permanent Full-time
- Total Number of Position For This Job: 1
- Career level: Managerial
- Salary: 38000.00 Euro Annually
- Hours per week: 39
- Remote/Blended Working: No
- Sector: