Discusses Framex Studios' service offering, business objectives, and target client groups in order to identify marketing requirements and opportunities for client acquisition across the photography, videography, and podcast production sectors.
Establishes appropriate quantitative and qualitative market research methodologies to identify market opportunities, prepares proposals outlining programmes of work, marketing strategies, and associated costs for presentation to management.
Conducts market and audience research, collates findings, and interprets data on consumer behaviour, competitor activity, and market trends to inform Framex Studios' marketing and business development strategy.
Presents market research findings, business development proposals, and strategic marketing recommendations to management, identifying target client sectors and opportunities for growth across Framex Studios' service lines.
Discusses and recommends changes to Framex Studios' service positioning, pricing, promotional strategy, and digital marketing approach in light of market research findings and business development objectives.
Briefs internal production team on marketing campaign requirements, monitors the progress of digital marketing campaigns and business development initiatives, and reports to management on performance and potential modifications to strategy and market positioning.
Core Requirements
A degree or equivalent qualification in Business, Marketing, or related discipline is desirable.
Minimum one year of professional experience in a marketing, digital marketing, or business development role.
Demonstrated experience conducting market research and developing marketing proposals and campaign strategies across multiple industry sectors.
Demonstrated experience in client-facing roles involving the presentation of marketing strategies and campaign performance reports.
Proficiency in digital marketing tools, analytics platforms, social media management, and campaign performance reporting.
Experience coordinating with production and creative teams to develop and deliver integrated marketing campaigns across photography, videography, and podcast content services.
36605 p.a. 39 hrs/week