Key ResponsibilitiesDigital Marketing & Campaign Management
Plan, develop, and execute digital marketing campaigns across social media, email, and online channels to drive bookings and brand awareness.
Create and manage content (social media, newsletters, promotional materials) showcasing the hotel's accommodation, dining, events, and leisure offerings.
Monitor campaign performance using analytics tools, adjusting strategy based on data-driven insights to maximise ROI.
Coordinate seasonal and event-based promotions in line with the hotel's commercial calendar.
Brand & Stakeholder Management
Maintain consistent brand messaging and visual identity across all marketing materials and guest-facing communications.
Liaise with cross-functional teams to align marketing activity with operational priorities and guest experience standards.
Manage relationships with external partners including media outlets, tourism bodies, and promotional vendors to enhance market positioning.
Support sponsor and corporate client activations for hosted events, ensuring cohesive messaging and measurable outcomes.
Market Insight & Strategy
Conduct competitor analysis and market research to identify growth opportunities across occupancy, events, and ancillary revenue.
Use customer insights and CRM data to develop targeted communications and improve guest retention and satisfaction.
Track KPIs (website traffic, conversion rates, campaign engagement) and report marketing effectiveness to senior management.
Contribute to the hotel's annual marketing plan and budget.
Content & Communications
Produce written, visual, and video content tailored to the hotel's target audiences.
Manage website content, ensuring ongoing optimisation for search visibility and user experience.